To celebrate Pride Month, Yelp has developed a few new tools for its users to find and support local businesses that are LGBTQ-owned.
Starting today, Yelp’s new LGBTQ-owned business attribute allows business owners to self identify as LGBTQ-owned and safe spaces that are “Open To All” (owned by allies). In honor of Pride, these businesses will be highlighted on Yelp with rainbow-colored map pins throughout June, to help people find places to celebrate Pride Month.
According to Yelp, it’s clear that consumers are increasingly looking for businesses that are owned by LGBTQ+ community members: the rate of searches on Yelp for LGBTQ+ owned businesses in the U.S. increased by more than 150% in April compared to the same period the year prior.
Consumers will be able to see the LGBTQ-owned attribute in the Yelp mobile app by going to the business page under the “more info” section, and on Yelp’s website in the “amenities and more” section of a business page. To protect businesses who choose to self-identify as LGBTQ-owned, Yelp is proactively monitoring pages for hate speech against the LGBTQ+ community and will remove any hateful, racist or harmful content that violates content guidelines.
"To continue our support of the LGTBQ+ community, we are thrilled to launch a new business attribute and a new map experience, available exclusively for the month of June. We hope this new attribute makes it easier to find and spend money with LGBTQ-owned businesses,” says Miriam Warren, Chief Diversity Officer at Yelp. “For the first time, we’re also introducing rainbow map pins to our platform. Our intention is to help users discover inclusive and welcoming businesses to celebrate during Pride.”
To add the LGBTQ-owned or Open to All attribute to their Yelp page, business owners can log into their Yelp for Business account and add one or both attributes. LGBTQ+ businesses will also receive a “LGBTQ-owned” window decal in the mail.
Yelp initially partnered with Open to All, a nondiscrimination campaign, in July 2018 to introduce the “Open to All” attribute in response to the Masterpiece Cakeshop v. Colorado Civil Rights Commission case, which allowed a baker to turn away a gay couple seeking a wedding cake, as well as a number of racial profiling cases where customers of color were turned away or even arrested. Open to All is a program of the Movement Advancement Project, which has an LGBTQ policy program, and is supported by a wider public education coalition that includes LGBTQ organizations and community centers such as Freedom for All Americans, Equality Federation and CenterLink. Today, over 581,000 businesses have indicated that they are Open to All on Yelp.
“With hate violence at an all time high, it’s more important than ever for people to be able to find safe and welcoming spaces to celebrate LGBTQ equality. We’re thrilled to partner with Yelp to help users identify not only LGBTQ-owned businesses, but also the hundreds of thousands of Open to All businesses that will celebrate equality not only during Pride, but year round,” says Open to All Director Calla Rongerude.
Author:Melissa Kravitz Hoeffner
Published:May 25, 2021 at 12:25 PM